"Flavor Of Happiness"

I was looking for some documents when suddenly I saw these files from our Advertising Class during the semester before the last. This blog contains a part of our work. :)

The Client: ColdShack Ice Cream Station

Our Work:

"The incredible happiness that ice cream can bring is incomparable to any day-to-day products that we oftentimes use. It may seem safe to conclude that most of us love ice cream, such that it is an essential ingredient of a happy party or a simple gathering of family and friends.

Meanwhile, it is widely accepted that Nagueños - known residents of Naga City, dubbed as "An Maogmang Lugar" (The Happy Place), are fond of eating varieties of foods from all sorts. Proofs are numerous dining places spread across its vibrant centro. No wonder that some ice cream parlors or even just flee stores of ice cream are a big click to Nagueños. And when there was ColdShack Ice Cream Station (Read: ColdShack literaly means a cold place), it has not been bringing shivering competition to its few counterparts but also heart-melting happiness it distinctively knows.

It is then the commitment of technix advertising to translate happiness into something that Nagueños would really be very happy about. This blog, then, contains the story behind the production of 6(six) print advertisements only for ColdShack Ice Cream Station.

The agency hopes that as you enjoy the advertisements, you would savor happines like you've never been so happy in your life..only in Coldshack Ice Cream Station."

The Creative Execution:

We made 6 Print Advertisements for ColdShack Ice Cream Station.

"SMIRKY SMILE"
In this photograph, happiness is conveyed through a child holding his ice cream
and about to enjoy it - as if it's his flavor of happiness.



"INNOCENTLY HAPPY"
A candid shot, this picture is a perfect capture of happiness
in every child brought by ice cream.



"WITHIN MY REACH"
Happiness is indeed a scoop and spoonful away in ColdShack Ice Cream Station.
So, why be sad if you can be happy in just a spoon of ice cream.

"SPLIT"

In ColdShack, ice cream makes people split their hearts out with happiness
that only ice cream can bring.

"MOUNTAIN"
Truly in the place of happy people, there is no ice cream that can jive
with the happiness that ColdShack can give.

"ULTIMATE"
It has been said that the ultimate form of happiness
is something that touches the heart. In ColdShack, it's more than that...

We did it.

From thinking of our company(group) name to client searching..
From brainstorming to execution..
From photo shooting to editing..
From defense to printing..
We did it. We passed.

To my groupmates (Cha, Daks, Dano, Mae and Marshal). Thank you.

We wouldn't have done this without each other and as I write this, I'm missing you guys.

Thank you. :)